An important aspect of sales is building relationships with potential customers, getting to know them better, and allowing them to get to know you. Social media is the perfect avenue for making this happen. You can quickly and easily research information about competing companies, get customer opinions about their products and use the information to build your own marketing plan. Through social media you can also reach an exponentially larger number of people who are targeted as having an interest in products and services that are similar to yours. The best sites that are ideal for social media marketing are FaceBook, Twitter and Pinterest. Here are 3 basic social media marketing strategies to generate sales for your site.
1. Conduct market research to better develop your marketing plan
The best laid marketing plans start with a thorough research effort of the current market for your goods and services. Through social media you can discover what others are saying about the brands and their products that are the most popular. Scanning through these advertisements can give you a clue as to what strategies are working for other companies, and help you to take a few pointers for building your own plans.
Make note of the way your competitors advertise with regard to the types of pictures that are being used to grab the attention of the viewers. You can also get some great ideas on how to structure your punch lines to get the maximum effect. The first few words are the most important when vying for viewers’ attention and you want to immediately offer them a solution to their problems without being too obvious. You have a short window to get and keep their attention for long enough to draw them into visiting your site.
2. Maximize exposure to your site to generate new leads and sales
The beauty of social media marketing is that you not only reach more viewers, but you also receive exposure to the people who are among their friends and contacts. Whenever a person on social media such as FaceBook, Twitter or Pinterest view your website, it is also advertised to the people on their contact lists so you are getting an exponential amount of exposure that can take off like a wild fire.
Social media, particularly Pinterest is a great place for using visual media such as photos to attract people closer so they will read your message. Intuitive marketing tools can help give you a boost by getting your information in front of people who are interested in similar products. This increases the odds that they will actually visit your site, and if it’s well structured and offers what they need at a reasonable price, your conversion rates are likely to increase.
3. Build a connection to increase repeat sales
Social media allows you to join communities and build a persona for your business. It also allows you an excellent opportunity to let viewers and customers get to know you and connect with you on a deeper level. Building relationships with existing customers or viewers who have not yet converted is helpful in several ways. By sharing a select type of personal information or your feelings, opinions or passions, you can reach out to people on an emotional level. When they can relate to what you are sharing, they become more strongly drawn to the message you are conveying on your site. When they connect with you, they are more likely to become customers with repeat business.
You can participate in forums, chats and make posts to start conversations with viewers. Keep new and interesting information coming their way so they look forward to engaging with you. When your content is fresh and interesting, people are more willing to participate and tell you what they like about your products and which improvements they would like to see. Being responsive to the needs of your customers can build a trust and relationship that will help them to have confidence in your goods and services and increase the likelihood of repeat business.
Social media marketing is one of the most effective ways of getting your website in front of more viewers. Finding out about what potential customers like and are drawn to in advertising can help you to build a comprehensive marketing plan that will yield higher results. Research what other successful and comparable businesses are doing to get better ideas for your own advertising. You can use these tips to generate more leads and drive more traffic to your site.
Take full advantage of intuitive marketing tools that are offered through FaceBook, Pinterest and Twitter and get your message out there. Interact with potential and current customers to build relationships with them. This will help them to connect with you on a deeper level, increase your conversion rates and lead to more repeat business for your site.