Branding – Emotional branding has been around for decades, learn the secrets that will Change Your Branding Focus – Websites Makeover LLC
Dale Carnegie developed many workmanship improvement courses that focused on self improvement, sales, corporate training, public speaking, and interpersonal relations.
For those that are skeptical self help does work with consumers and sells products. The book titled How To Win Friends and Influence People has sold over 30 millions copies since being printed in 1936.
Many wonder why this works so well. Carnegie advices his employees to appeal to the emotions of potential customers. Even with this form of training salespeople still use hard facts and numerical figures. They just want to sell their product or their services and are well prepared to do so. Products and services are not the items being sold anymore. You have to sell ways to improve people’s lives and make them feel that the product will solve a problem that they have. A person needs to have an emotional attachment to the items that they buy.
The feeling does not have to be connected to the brand being sold. For example Coca-Cola recently release a heart felt mobile commercial that only features the brand at the very end. There may not be a strong marketing connection but there is an emotional connection from the video.
It has been said that this marketing is a form of manipulation. It is but is also works well to sell products and services.
How do you get started with emotional branding for your company? Here are five useful tips.
Change Your Branding Focus:
Think of the customers as people. Think about the experience your product will give them. Think about how to use dialog to sell rather then just giving information.
Emotional branding works well you think of your customers are individuals that live, work, and have dreams. You need to use this to engage their attention to your product. You need to get to know your customers.
Create Emotionally Appealing Branding Material
Sharing advice works well. It comes from the heart and is free. You cannot pay for this advice. Look at the media you are using for marketing such as videos, ads, and memes then change your message to fit that style.