Your logo design is one of the most important components for a successfull business. “Back in the day” inherited logos may lack the current aspects a logo needs to bring the utmost recognition to your business – Websites Makeover LLC
Keep in mind, if you’re planning to refurbish or create a logo, you’ll need to purchase letterheads, business cards, flyers, and other marketing material to reflect the logo change. Before changing anything, it’s important to remember your logo’s job is to bring in new customers and create trusted relationships between your business and your customers. Follow these five basic brand rules to help boost your recognition as a business.
Make It Simple:
When it comes to creating or revamping a logo, the “less is more” attitude applies. Your goal is to bring brand recognition and it’s not a competition to have more characters and colors than your competition. If your logo is too busy, people are less likely to remember it afterwards, which can hurt your business. Though it’s difficult to create a basic design, it’s worth the trouble and will allow you to neatly display the logo in different sizes. Whether you are creating a post card, using it on your website, or creating a billboard ad, a simple logo goes a long way.
Make It Appropriate:
Take some time and research logos and current trends in your industry. Does your logo compliment your business’s greatest strengths? Is it in step with your competition? Some businesses, such as restaurants, have a common crest logo. Using characters in a logo has been becoming more popular in the graphic design industry. After gathering information, you can come up with a logo that will work for your particular industry. Take note that your logo doesn’t necessarily need to identify with your competition. In fact, doing something completely different from the competition might be the key to bringing more traffic to your business. Do your research before trying to decide what logo or brand scheme is right for your business.
Does your business connect to certain colors? For example, if you own a landscaping business, you’ll probably want to include a grass-green color or a typical house color like beige or white. Be sure to keep the colors you used between a minimum of two and a maximum of four. If you’ve already established the colors you want to use, make sure your logo ties into the color scheme. If you intend to advertise off-line or in various media and formats, this color limit will help the logo to become the memorable picturesque look you’ll be going for. If your business and advertising is entirely online, the color scheme is less important since it will always be displayed in its full color. It’s important to keep in mind where the logo will be shown in order to make the right decision for your business.