The US oil well firefighter Red Adair was once quoted as saying, “If you believe that it is costly to get a skilled person to complete a project, you obviously have no idea how expensive an amateur hand can be.” Whilst there is almost no possibility that the daredevil was referring to the intricate practice of web design, the irony is that the adage remains relevant.
It can be very hard, nigh impossible even, to construct something which you do not understand. A creative process like web design is particularly tricky, as it is something that lots of people can do, but very few can do with skill. In fact, scores of businesses choose to independently tackle their own websites every year, only to quickly realise that they do not have the necessary resources.
It is easy to misrepresent disorder as increased value, but packing a website with funny little widgets and unnecessary plugins is not the way to keep users interested. A good design starts with the simple things; for example, making sure that registration links and mailing list details are not tucked away in a dusty, forgotten corner of the site.
The Promise of Great Web Design
It is important to remember that a company website is primarily designed to fulfil a functional purpose, and not just to offer attractive visuals. As multiple studies have shown, it takes users just a fraction of a second to decide whether they think a website will be valuable to them. This is called the ‘halo effect,’ and it means that the quality of content has to match up to the promise of that first visual impact, or users will not stick around.
With the help of a reliable Los Angeles SEO consultant, it is easy to meet this objective, and to avoid some of the more common mistakes pertaining to modern web design.
For instance, there is very little value to features like auto-play music plugins. These are tools which make decisions on behalf of users, and most do not like it. You should only incorporate features of this nature, if they are directly relevant to your business model. If your company sells speakers, the plugin makes sense. If you manufacture car parts, an audio tool is irrelevant – keep designs valuable.
Plus, neglecting the benefits of user registration is another mistake. If you have a membership scheme or a mailing list, always make sure that it is one of the first things that a user sees. There is simply no excuse for losing potential clients, all because they could not find a way to stay up to date with the company. If possible, the number of advertisements on a website should be limited, and ostentatious graphics and flashing text is a major faux pas.
Convenience Comes First
A successful website is one which loads fast and is easy to navigate. This means sticking to a unified style, and making it work for your platform. It is wrong to assume that more is always better, particularly when it comes to web design, because users want to be presented with valuable information in a simple and uncomplicated manner. It should have clearly defined and unified branding, a suitable balance between pictures and text, and an appropriate degree of empty space.
The pages should appear within a tenth of a second, and demonstrate a logical route from the homepage through to lesser information. If the pages of your business website take longer than this load, you may need to alter your coding or overall design. A user will be turned off by a website which is slow and cumbersome, and the happiness of your visitors should be a top priority.
There is no need to let a poorly constructed website rob you of potential clients. It is time to take a lesson from Red Adair, and think about whether trusting the responsibility to an amateur will end up costing more than you think – instead, seek the support of a trusted Los Angeles SEO consultant.