There are so many eCommerce businesses, with so many different online marketing tactics these days that it can be difficult for one to stand out from the crowd. If online shoppers have a ton of options for where to purchase their items from, you need to sell them on your business before you can sell them you products. The following 7 online marketing tips are meant to help you bring more online traffic to your online business and most importantly, to build trust between you and potential customers. By implementing these suggestions, you should be able to grow your eCommerce business quickly and noticeably. You can also see how Websites Makeover can help your eCommerce business in Ontario, California here.
Start an Automated Email Marketing Campaign
Email is perhaps the easiest medium to form a relationship with your customer through. Internet users are very likely to open the emails you send to them, especially if they’ve done business with you before. It’s a great way to suggest more products, provide support, and to keep an open line of communication with your customers. You can also send out promotional deals to people who simply sign up for your emailing list. Like most internet tools, email is there for you to utilize in the best way fit for your business. There are many options for email marketing software, which can send scheduled newsletters, automated responses, and new product advertisements, which are easy to use so that you can focus your time, effort, and resources elsewhere while still maintaining a presence with your customer base.
Figure Out Which Social Media Platforms Work Best for You
Social media sites can and should be utilized as free online marketing tools for companies. They are a great way to expand your website’s reach without just waiting for web users to stumble across your eCommerce store. However, it is important for you to figure out which platform is right for you. Do you have a lot of artsy photos of your products that you would like to share? Then instagram is the perfect site for you to expand your business. You can utilize hashtags and regular posts to gain new followers/potential customers. Do you want to expand by actually conducting business transactions? Facebook has a feature that allows your page exactly that. Both of these platforms may also provide location-based advertising. For instance, if your business is based in Los Angeles, you may have the option to reach out to users and other business in the Los Angeles area. Whatever your needs and goals are, there is a social media platform that you can utilize to your advantage.
Personalize Your Customer’s Experience
It’s difficult to do over the internet, but it is still as important as ever to make your customer feel important. The most simple form of this is addressing your customers by their names. Many email marketing software programs are capable of doing this for you, and it looks a lot better than, “To whom it may concern.” You should also reveal the “faces” behind your company. Upload pictures of you and your staff to your website in an “About Us” page, and even consider providing short biographies. You can even take it a step further and post videos of how your products are made. This makes customers feel like they are getting a peek behind the curtain of your business, thus establishing another line of trust.
Feature Customer Reviews
Customer reviews and testimonials are not only great for SEO purposes, but also for showing other potential customers how great your service is. It’s been proven that people are most likely to do something when they see others doing it. Therefore, if you have loyal customers, who use your service frequently, it is in your best interest to showcase that fact. Customer reviews can serve as proof that your business is legitimate, your product is quality, and that your service is dependable. Without them, visitors to your site must rely on only your words and, let’s be honest, why should they trust you? There are so many internet scams and illegitimate business, that it’s getting harder and harder to know which websites to trust these days. Testimonials provide a third-party voice which affirms that you and your business are trustworthy. Search engines also look at customer reviews to determine which sites are most reliable. High reviews on sites such as Yelp help your website rank higher in search engine results. It is a great idea to ask your customers to write a review of their experience with you, as testimonials build trust for both search engines and web users.
You Can Never Feature Too Many Original Images in Your Online Marketing Campaign
The truth is, people are more attracted to images than they are to words. In order to optimize your eCommerce site, you should include as many forms of content as you can, including text, photos, and even videos. If you have large sections of text, it’s best to break them up a bit with images, so it’s easier on the eyes. Stock images are fine for businesses that are just starting, but as you grow, you’ll definitely want to add original images. People are much more likely to buy a product if you provide at least one picture of it. It wouldn’t make sense to pair a description of one of your products with a stock image, because the image obviously wouldn’t accurately represent your products. However, if you hire a professional photographer to take photos of your products, or even if you take the photos yourself, your eCommerce site will look much more legitimate. You may even want to design your own graphics to include on your homepage and around your site, to provide a more customized experience.
eCommerce Businesses Must Have a Mobile-Friendly Interface
It is absolutely crucial nowadays, that your website is compatible with a mobile platform. Especially with an eCommerce business, you must make sure that customers can very easily make purchases from their cellphones. Many businesses have designed entirely different websites that the web user is redirected to when they are using their mobile device. This ensures that the display and functionality are still optimized while being presented on a smaller screen. In fact, some businesses are now designing their websites while prioritizing the mobile experience, and putting desktop functionality on the back-burner. This is because mobile devices are now the most popular way to access the internet. If your eCommerce site isn’t mobile-friendly, you are missing out on a lot of potential business.
Start a Customer Loyalty Program
With eCommerce sites, it’s a bit easier than a traditional business format to provide some customer incentives. Customers no longer have to visit a storefront to frequent your business, but you can still keep in contact with them through email. While you will want to focus on expanding and growing your customer base, it’s also important to keep previous customers coming back. You can do this by starting a points and rewards system, where customers earn points for making purchases, which they can redeem for rewards. This is a system used by many storefront businesses, which can also be utilized by eCommerce sites.
The tips listed above can potentially help expand your eCommerce business exponentially. Remember that original content, both written and visual, is a must, as well as a mobile-friendly interface. Online shoppers already have one-click-buy options on plenty of other sites, such as Amazon. The best way for you to succeed is to implement features such as these, and to also provide a personal touch that they can’t get at big corporate companies. Build trust with your customers and your reputation will grow. Visit WebsitesMakeover.com for more online marketing tips and to see how we can help expand your eCommerce business in Ontario, California!