Regardless of what type of business you own, a successful online marketing campaign is vital. These days, a majority of day-to-day business transactions happen over the internet. That means that, obviously, the most successful marketing campaigns are conducted over the internet as well. Therefore, it is crucial that your business has an established and reputable online presence. Here are some tips, provided by Websites Makeover, about how to run a successful online marketing campaign for your Pomona business.
1. Maintain a Blog
Generating and promoting unique, helpful content is perhaps the best way to broaden your online presence. For starters, blogging allows you to demonstrate that you are indeed an expert in your field. You can provide solid, useful answers to real questions by real people. By proving your value in this way, you can strengthen your search engine results page ranking and become a trusted leader in your industry. You can use sites such as Quora to do your research in figuring out which questions to answer. The goal is to address something that seems to be a common issue, but to not basically rewrite an article that’s already been written a hundred times. By creating new articles frequently you can insure that you have enough content to post consistently and your email marketing and social media marketing campaigns both have original content.
These two factors contribute to how well your blog and website are ranked by search engines. If you post frequently, you are proving to search engines that your website and your content are up-to-date, and thus, carry value in that sense. If most of your content is original, search engines will also recognize that and assume that you are providing some information that isn’t already there. The main point here is: you can never have too much original content, and a blog is the best platform for you to create and share that.
2. Start a Social Media Marketing Campaign
Although social media has the stigma of only being used for gossip, friends, etc., in truth, it is really an invaluable marketing tool. Not only can it help you find the right audience for an ad marketing campaign, but social media allows you to engage with both current and potential clients. It creates a space for conversation, where you can post something like, “What do you guys think of this method/product,” and discuss it in the comments section. Social media also serves to give you a broad look at your industry. Check out other competitor’s social media pages and see what’s working for them. You can even figure out some industry trends by looking around enough. If you aren’t already, you should seriously consider implementing a social media marketing campaign.
3. Consider Social Media Automation
A great way to make sure that you are posting frequently and consistently is to schedule all of your social media posts for an extended period of time in one sitting. Social media automation has quickly become an indispensable marketing tool for any online marketing campaign. By enabling you to schedule all of your posts at once, it saves you time in the future which you can now use to focus on other aspects of your business. Lastly, social media automation allows you to look back on previous posts to analyze what performed the best and then implement this knowledge into the next content that you generate. Social media automation can help you run a much more time and energy efficient online marketing campaign.
24 hour online support is becoming more and more of a necessity. Many business’ websites are equipped to open a window offering assistance with any questions. This does however, require you to have someone on standby at all times, or at the very least during what you determine to be your peak hours for new visitors. This practice is essentially the online equivalent to having a salesman approach you and ask if you need any help when you walk into a store. By being able to instantly engage your potential customers, you can bypass the outdated process of calling or emailing leads and waiting for a response you may or may not receive.
5. Engage Current & Potential Clients
In the early stages, this can be as simple as addressing your clients by their names, whether it be through email, phone call, or any other medium. Most email automation systems have a feature which allows you to easily do this. You can also design different email templates for different customer needs. This will ensure your customer that you know what their needs are and that, most importantly, you remember and care about them. Know that people are much more interested in how trustworthy a business is as opposed to how competitive their rates are.
6. Visual Content is More Engaging
Although you will most likely spend the majority of your time creating written content, the truth is that people are naturally much more drawn to visual content. Since the dawn of time, humans have communicated through and appreciated the value of images. Thus, you should never underestimate the value of top-quality social media content design and the role it can play in your online marketing campaign. Instead you should invest time and effort into producing the best visual social media content that you can, as it may be what brings the most potential customers to your business.
7. Keep Your Designs Simple
Nothing is more visually off-putting than a cluttered mess of different designs, loosely resembling a collage. This is particularly bad for a logo, which should be memorable and easily reproduced. When designing your business’ logo, consider logos that are now iconic, such as Nike and Apple. They are extraordinarily simple and instantly recognizable. This is what you should strive for when designing something that will represent your business. The same goes for any other sort of visual content: simplicity is key. If you are presenting some information in an image, don’t clutter it with unnecessary designs. Instead, accompany it with a simple picture or illustration. This is much more appealing to the eye. Here are some basic graphic design tips.
Websites Makeover is the leading web design company in Pomona and the greater Inland Empire. We hope that the above online marketing tips will help your business expand and thrive. Visit our website or give us a call at (909) 646-0704 to schedule a free consultation today!