Of course there are plenty of good Graphic Design tips, such as looking for and creating visual double entendres, but with so many options and possibilities, it may be difficult to know what one should avoid while designing. If we simply utilize all of the options we have, our work will not appear consistent, it will often appear cluttered, and worst of all, it might even be forgettable. It is equally as important to know when to constrain oneself, as it is to express one’s creativity. This sort of restrained creativity will result in consistent and professional Graphic Design work. Websites Makeover is the top web and graphic design company in Rancho Cucamonga. We offer tips like these so you can improve your web presence. Visit us at our website for more blogs, services, and special offers.. So let’s get started… what shouldn’t we do?
1. Don’t Cram All of Your Ideas into One Project
With Graphic Design and particularly with Logo Design, simplicity is key. Take the Nike “swoosh” for example… it’s very simple and almost always presented in one bold color. Because of this, it’s immediately recognizable. If your Logo is full of tiny intricacies, multiple characters, and clashing colors, chances are, it is not very memorable. You may have a ton of ideas in your head, but they most likely won’t look good if you combine them all. Instead, focus on a basic idea and use some light embellishment. Many Logos utilize subtle double entendres… you should absolutely limit these to one per design. The point is, you don’t want potential customers to be overwhelmed when the see your Logo. You want them to think your logo is classy and respectable.
2. Don’t Use Stock Fonts for Company Logos
As tempting as it may be to just rely on your font toolbar, it is important that your Logo is an original image, which should be attributable only to your company. Most classic company Logos feature hand-drawn, unique lettering. Take for example, the Los Angeles Dodgers font. It is immediately recognizable even on their merchandise which doesn’t even mention the Dodgers. Another example is the Coca Cola font. They don’t even necessarily have an image in their logo; they primarily utilize their unique font. In addition to its memorable quality, the original font is copyright owned by the company. This prevents any legal issues happening with it. While there might be some leeway in utilizing stock images, unique fonts are vital to an effective Logo. It is well worth it to invest in an original font for your brand.
3. Don’t Use a Bunch of Different Fonts
Once again, the graphic artist finds themself presented with infinite options for font size, color, and style. You might want to use a different font for body text than you have for your logo. In this instance, a basic stock font will work, but limit yourself to using two at the most for a single project. If your Graphic is wildly inconsistent and seemingly random, it will not look professional. It would be a shame for you to put a lot of time and effort into using a variety of fonts just to have your work not be taken seriously. It appears that the rule of thumb is, once again, to keep it simple. Simple designs are more easily recognizable, and you want your business to be recognized every time someone sees your Graphic.
4. Don’t Fill in Every Bit of Space
Staying along the lines of simplicity, it is imperative that you utilize whitespace in your Design. Individual items appear much bolder, and thus, make a bigger visual impact, if there is a proper amount of space between them. Don’t fill in every bit of space with patterns, icons, or even colors. Consider the line and letter spacing in your font. Is it easy to read? The key is once again, to not overdo it. Most professional designs are quite simple, and allow only one or two focus points to catch the eye. You definitely don’t want a sort of collage as your design. It is much better of have a single bold object than to have a bunch of small indiscernible ones.
5. Don’t Use Too Much Text
By now, it must be obvious what the main theme of this article is… Don’t overdo it! You may have a lot you want to say with your design.. But say it with images, not words. Designs that are too wordy don’t catch attention as much or as quickly as simple bold ones do. The general rule here is– if you’re designing a logo, limit yourself to your company name and perhaps a short slogan. Referring back to the earlier example of Nike, think of something as short and catchy as “Just Do It.” If you’re designing something like and informational graphic, you should still try to use as few words as you can while still effectively getting your point across. People are naturally drawn to images over text, so your focus should definitely be on the image side of your design. Check out our portfolio for examples of quality graphic design.