Unfortunately, many restaurant websites are either outdated or underutilized. However, this should not be the case, considering that a large majority of business nowadays is conducted online. That means that people generally use the internet to search for restaurants in their area as well. Therefore, your restaurant’s online presence should be strong and vivid. That’s why Websites Makeover is providing this list of 7 tips for Pomona restaurant websites:
1. Your Website Should Reflect Your Restaurant’s Interior
When someone visits your website, their experience should be quite similar to if they literally walk into your restaurant. Obviously, the best way to do this is to include some pictures of your restaurant’s interior on the homepage of your site. It’s also a good idea to utilize the color scheme of your logo and/or restaurant. This can give potential customers an idea of what it’s like to visit your restaurant. If it has a high-class appeal in real life, reflect that on your website. Conversely, if you’re running a retro-styled diner, your website should also reflect that.
Perhaps one of the biggest and most common mistakes that appears consistently on restaurant websites is the apparent lack of a menu. When a potential customer visits your website, chances are, they want to see your menu selection of items. On the other hand, when a returning customer visits your website, they are most likely looking to see what they will order next or even to check what that delicious dish they had last time was called. In fewer words, by not including a menu on your website, you could be missing out on a substantial amount of business. It should be stated further, however, that the menu that you include should be simple and easy to navigate. For instance, don’t have a different webpage for each section of your menu. Instead, it would be much more ideal and efficient to have your entire menu featured on one page. .
3. Utilize High-Quality, Original Photos
As stated above in Tip #1, original photos, especially of your restaurant’s interior can be beneficial to the appearance of your website. Additionally, you should probably consider including some pictures of some of your menu items. Think about what your best selling menu items are, or even just what your favorite ones are. Particularly focus on adding ones that have the best visual appearance. If a restaurant’s website is full of stock photos, not only is it obvious, but it’s also an indication of a low budget. It also leaves your site visitors wondering if you even serve food that looks anything like the photos you’ve posted. For a top-quality restaurant website, original photos are crucial. Here’s a great video about how to take photos for your restaurant website.
4. Present a Simple & Clear Mission Statement
As you would with any other business, you should consider providing a simple and clear mission statement on the homepage of your website, or maybe even just with your restaurant’s logo. This is extremely effective in telling your current and potential customers what your restaurant is all about. For instance, if you own a retro diner, you might want to consider a statement like “Our flavors are a blast from the past!” It doesn’t need to be complex; in fact, the more straightforward, the better. Although your restaurant’s mission may be obvious to you, it’s important that you make it clear for everyone else.
5. Utilize Social Media Sites
Social media is an often under-utilized marketing tool, especially when it comes to restaurants. Although it is often looked down upon as only a way for friends to connect and share funny content, it is becoming increasingly vital for businesses, particularly restaurants, to have a presence on social media sites. This can help you start a new online marketing campaign and to even engage potential and current customers in conversations. In fact, there is hardly a better place nowadays to discuss and get feedback on your menu items. If you aren’t utilizing social media, you are missing out on a huge chunk of your online presence.
6. Have Your Hours & Address Visible at All Times
This is another extraordinarily common mistake on many restaurant websites. If someone is visiting your website, chances are, they are planning on visiting your real life restaurant some time in the near future. Therefore, it would be ideal for you to always have your street address and restaurant hours visible on every page of your website. All too often does one visit a restaurant website online to find that they have to search for the restaurant’s hours and location or, even worse, that they aren’t listed at all! This is yet another mistake that could potentially cost you a lot of business.
7. Give a Brief History of Your Restaurant
People always like a good come up story… so give them yours! Maybe your restaurant’s food is inspired entirely by your old family recipes. Or perhaps you had a modest start in a food truck. Whatever your story is, find an interesting and brief way to tell it on the “About Us” section of your website. This will make your business and yourself appear to be more relatable. This “human” element is missing from many modern businesses, such as chain restaurants, so it will be refreshing for people to see it in your business. Thus, it’s another way to make your restaurant stand out from the rest!
Websites Makeover is the top restaurant website design company in Pomona, California. We can provide you with a website that accurately depicts your restaurant and can in turn, increase your business. Visit us at WebsitesMakeover.com to schedule your free consultation today!