WebsitesMakeover.com – The multinational export potential of an e-commerce site is something you might consider even before your online store starts to get overseas customers and inquiries from other countries.
Any new or established e-commerce business can have the potential to gain new customers in multiple international markets.
In order to promote a business internationally, SEO needs to be conducted in a way that will allow greater visibility for the site on different search engines around the world. Smoke & Croak published a step-by-step guide on how to do this, but although the infographic is useful for finding information on international browsers, it does not cover any of the key elements you ought to consider when you need to optimize your e-commerce site for a global audience.
You may spend some time and a lot of resources on getting your site to appear on a number of international search engines, but this alone is not going to increase your conversion rate. Localization is the answer and it involves looking beyond ways of attracting a new audience to your e-commerce site.
There is a big misconception about localization, which for many e-commerce business owners just means allowing non-English-speaking visitors to view sites in other languages. Although translation is part of CRO (conversion rate optimization), it is not enough simply to leave it at that. For optimization to work for an international audience, it will be necessary to remove several more barriers to conversion.
In CRO there is more than one element that will make the difference between success and a lack of growth. No matter how insignificant they might appear individually, marginal gains across your e-commerce site will have a positive impact on your objectives for international business growth.
To benefit from a better conversion rate internationally, you will have to give a lot of thought to your potential new audiences in different markets and consider the following details. These are the key elements that will impact your global e-commerce business objectives.